Valadate - Common Threads Leading To Uncommon Connections

Background

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An entrepreneur hired wYrks to develop a new dating platform that tapped into an individuals' trusted network on social media.  The friend's network could suggest and “Valadate” potential matches.

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Problem

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The concept would need to be created from brand identity all the way through to platform creation.

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Transformation & Innovation

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After rigorous rounds of discovery and presentation to stakeholders, a direction was set for the brand’s essence, voice and tone, utilizing cognitive science principles to guide design.

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Functionality was carefully curated, during a series of collaborative ideation work sessions – called Transformational Anthropology. From there key features were selected and tested, followed by wire frame development.

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Another round of evaluation and modification lead to the design phase and development.  The successful completion of the platform was on time and within budget, with a few nuances added in; now awaiting further funding for official launch.

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